Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and has ever since become one of the primary promotional tools. There are 3.7 Billion+ email users in the world currently which is projected to increase to 4.1 Billion+ by 2021. (Source: Statista) Email marketing strategy is part of the overall marketing mix campaign. It helps a brand communicate their message and goals in the most appropriate and optimised manner to a prospective lead.